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Àrá Campaign · Lagos · 2024

See her
world.

Shot in Lagos. Natural light only. A woman moving through golden light. A garment that knows her weight.

Àrá Lookbook

Not just
clothes —
compositions.

Every image in this lookbook was made with intention. Natural light. Lagos locations. A woman who is not performing. This is what we make — not clothes, but compositions of light, body, and heritage.

"A woman moving through golden light. A garment that knows her weight. This is what we make."

— Àrá Campaign Notes
The Àrá Dress001 · Hero Piece · Cream Linen
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Cowrie DetailEmbroidery Close-up
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Ibùdó002 · Co-ord · Espresso Chiffon
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001

The Àrá Dress

Floor-length structured cream linen with hand-placed cowrie shell embroidery. The signature piece of the house.

002

Ibùdó

Flowing espresso chiffon co-ord. Wide-leg palazzo trousers with draped top and cowrie shoulder cascades.

003

Ìmọlẹ̀

Sculptural sand linen midi dress. Defined waist, full cowrie belt embroidery, and rear floor-length train.

She doesn't dress
to be seen.
She dresses because she knows.

The Àrá lookbook was shot in Lagos in natural afternoon light. No studio. No manufactured beauty. Just a woman, a garment, and the understanding between them.

Àtúpà004 · Wrap Dress · Espresso Linen
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Ìmọlẹ̀003 · Cowrie Belt Detail
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PortraitThe Pelumi Ofere Woman
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Heritage DetailCowrie · Symbol · Craft
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Ọjọ́005 · The Two-Piece · Sand Linen
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The Àrá Dress001 · Evening · Lagos
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CollectionÀrá — The Debut Collection · 2024 HousePelumi Ofere LocationLagos, Nigeria
AtelierMade to order · Lagos TechniqueHand construction · Cowrie shell embroidery PhotographyCampaign · Natural light · Lagos 2024
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Ready to wear
this world?

Every piece in this lookbook is made to order. Begin your inquiry and we will make something that belongs to you, and only you.